Fidelity Services Group
Direct Sales Consultant – Fidelity Services Group (Durban, KwaZulu-Natal)
Job Type: Permanent
Posted: 30 October 2025
Closing Date: 13 November 2025
Division: Fidelity ADT
Business Unit: Fidelity ADT – KwaZulu-Natal
Minimum Experience: Entry Level
Industry: Security and Investigations
Functional Area: Sales
About the Opportunity
Fidelity Services Group, one of South Africa’s most trusted names in security solutions, is currently seeking energetic and results-driven Direct Sales Consultants to join their Durban branch. This is a fantastic opportunity for motivated individuals who have a passion for sales and customer service, and who are looking to establish a rewarding career in the security and investigations industry.
As part of the Fidelity ADT brand, you will be responsible for promoting and selling security systems and solutions directly to clients. This includes engaging with customers, identifying their security needs, and providing the right products and services to meet those needs. The position is ideal for candidates who thrive in a performance-driven environment and enjoy interacting with people.
Main Purpose of the Job
The Direct Sales Consultant will focus on selling basic alarm kits and remote panic button systems to new and existing clients. You will be responsible for generating leads, conducting cold calls, meeting potential clients, and achieving monthly sales targets.
Your primary goal is to drive revenue growth through effective customer engagement, relationship building, and promoting Fidelity ADT’s security offerings.
Key Duties and Responsibilities
- Cold Calling & Lead Generation:
Identify new potential customers by conducting cold calls, visiting clients, and following up on leads. - Sales & Revenue Targets:
Meet and exceed monthly and quarterly sales targets by promoting Fidelity ADT products and services. - Networking:
Develop a strong network of clients through relationship building, referrals, and community outreach to expand your client base. - Customer Engagement:
Explain product benefits, pricing, and service features to clients clearly and professionally. Provide demonstrations where necessary. - Sales Administration:
Prepare quotations, capture sales information accurately, and follow up on customer queries or pending deals. - After-Sales Support:
Maintain communication with clients to ensure satisfaction and encourage repeat business. - Team Collaboration:
Work closely with the sales team and management to develop new strategies for improving client acquisition and retention.
Minimum Requirements
To qualify for this position, you must meet the following requirements:
- Education:
Matric (Grade 12) – Compulsory. - Experience:
Previous experience in direct sales is required. Experience in the security industry will be advantageous. - Certification:
PSIRA Grade C certification – A must-have requirement. - Driver’s License:
Valid South African driver’s license with access to reliable transport.
Competencies and Skills
This position requires a mix of technical knowledge, interpersonal skills, and self-motivation. Candidates should demonstrate the following competencies:
- Sales Skills: Proven ability to sell products or services through cold calling, lead conversion, and customer persuasion.
- Communication: Clear, confident, and persuasive verbal communication.
- Customer Focus: Passion for delivering outstanding customer experiences and building lasting relationships.
- Planning & Time Management: Ability to organize daily activities effectively to achieve targets.
- Motivation & Drive: Self-starter attitude with a strong sense of urgency to meet goals.
- Action-Oriented: Quick decision-making and execution in sales-related activities.
- Teamwork: Ability to work independently and as part of a supportive team.
- Technical Understanding: Basic understanding of security systems, alarm technology, and panic solutions (training will be provided).
Why Join Fidelity Services Group?
Fidelity Services Group is one of South Africa’s leading integrated security companies, known for its commitment to safety, innovation, and service excellence. By joining the Fidelity ADT sales team, you will benefit from:
- A competitive commission structure rewarding high performers.
- Opportunities for career development and growth within the company.
- In-house training programs to enhance your sales and technical skills.
- The chance to work with cutting-edge security technology and trusted brands.
- A company culture that promotes empowerment, accountability, and teamwork.
Employment Equity Commitment
Fidelity Services Group supports diversity and transformation within the workplace. Preference will be given to Historically Disadvantaged Candidates and Black Female Candidates in line with the company’s transformation policy and employment equity plan. However, all suitably qualified candidates are encouraged to apply.
About Fidelity ADT
Fidelity ADT, part of the Fidelity Services Group, is a leader in security solutions for residential, business, and industrial clients. The company provides services including alarm systems, armed response, CCTV monitoring, and access control. With a strong focus on innovation and community safety, Fidelity ADT continues to protect thousands of South Africans every day.
How to Apply
If you’re ready to take the next step in your career and thrive in a sales-driven environment, apply now to join Fidelity ADT KwaZulu-Natal as a Direct Sales Consultant.
Visit the Fidelity Services Group careers page or contact your nearest Fidelity ADT office in Durban for more information.
Summary
The Direct Sales Consultant role at Fidelity Services Group is perfect for self-motivated, goal-oriented individuals who want to grow in the security industry. You will have the opportunity to earn competitive commissions, gain valuable sales experience, and make a meaningful impact by providing safety solutions to South African homes and businesses.
If you have Matric, PSIRA Grade C, Direct Sales experience, and a Driver’s License, this could be your chance to join one of South Africa’s leading names in security and start a rewarding career today.
